Local MUA launches own makeup palette – Freak Unique, Makeup by Ryno Mulder

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In what feels like forever ago I met a professional Make-up Artist for a photoshoot with Your Family magazine end of 2017. I kept on checking on his Facebook and Instagram on what he was up to and then one day I see that he has launched his very own make-up palette.

The Freak Unique palette has the most beautiful colours that I’ve seen him use on his clients – and it is the first independently created and launched palette by Makeup by Ryno Mulder. I’m excited to see what is next…

I want to celebrate well known and not-so-well-known trailblazers of individuality. People who inspire me and others. Makeup has always been a way for them and for me to express individuality. The message is that expressing your creativity is necessary for more love, more acceptance and for the evolution of mankind. We should all discover our uniqueness and let our freak flags fly.

Ryno Mulder

All you need to know about the Freak Unique Eyeshadow Palette from Makeup by Ryno Mulder

The Freak Unique eyeshadow palette contains sixteen velvety eyeshadow shades in ultra pigmented, super blendable colours. The palette includes ten matte powders, four glitter crème shadows and two powder shimmer shadows allowing endless looks from natural to classic, on-trend to smokey.

Eyeshadow shades (left to right, top to bottom): DOLLAR matte cream BURNS matte cinnamon STARR orange glitter crème ZANE matte deep red QUENTIN champagne shimmer MAX matte lavender PARIS pink glitter crème MADONNA matte chocolate MJ gold glitter crème R matte brown red BOWIE matte light brown GIGI matte deep pink WILDE copper glitter crème GRACE matte dark brown IMAN chocolate shimmer DAPHNE matte black
Why did you create your own makeup palette?

In a world of corporate giants, mass production and hype I was looking for a cosmetics line with authenticity, audacity and a unique point of view. Considering my background as beauty editor, makeover specialist and makeup artist I figured “why not do it myself!”

How long did development take and what was the process?

It was trial and error. I had been exploring the possibilities for the past two years. I knocked on many doors in many countries and was introduced to key players by a friend in California who has a successful makeup line. I checked hundreds of samples and travelled to the biggest international East-meets-West cosmetics trade fair to learn about product development first hand. In 2018 I took the leap, used my life savings and invested in a humble quantity of stock. I didn’t know if one person would buy my palette so I was genuinely grateful when my entire stock holding sold out in just over a week. I went through the whole process again (but much faster this time!) to meet demand for more Freak Unique palettes.

How did you decide on the colours?

I have a signature makeup style so my objective was to launch a palette that contain my ‘go to’ eyeshadow shades. This way my followers – especially those who attend my makeup masterclasses – can recreate my eye makeup looks on themselves using just one palette. Colour payoff and pigment quality at an affordable retail price were the other key considerations.

How does this palette stand out amongst competitors?

The Freak Unique eyeshadows are waterproof and sweat-resistant giving you a look that will last all day and night – even in the most humid weather conditions. The high quality mirrored compact is wrapped in eco-friendly rose gold paper packaging and all sixteen eyeshadows are cruelty-free.

Where is it sold?

The Freak Unique eyeshadow palette retails for R390 and is available online from as well as as well as at my Makeup Masterclass. For more information contact Makeup by Ryno on 071 688 0242 or email

Where can you find Ryno?

Johannesburg based makeup artist Ryno Mulder is known for his soft glam, high impact makeup transformations. A former style and beauty editor who created countless magazine covers with South Africa’s A-list celebs, he also wrote bestselling makeover book Maklik Mooi with 10 000 copies sold. Ryno is currently sharing his makeup secrets countrywide on his tour The Makeup Masterclass South Africa.

You can follow Ryno on social media at and


I am a Johannesburg based freelance writer, social media manager - and of course share bits from my life with you on this blog. We have 2 kids through surrogacy and 3 black cats.

1 Comment

  1. Janel Sunderlall Reply

    Wow❤ this palette looks beautiful❤

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