I am really trying to live a more mindful life. I take note of what I buy, try to avoid single use plastics and polystyrenes. I even try to safe water where I can and it starts with brushing my teeth.
Before reading the rest of this post, do you:
- Let the tap run while you brush your teeth
- Use the tap to wet your tootbrush and toothpaste and then use it again to rinse
- Use a cup/glass
According to waterwise.org.uk, if we leave the tap running while we brush our teeth, and brush our teeth the recommended twice a day for two minutes, we waste 24 litres of water every day!In one year, a person following this daily tooth-brushing routine could use eight kilolitres – the equivalent of a small swimming pool of water, every year! However, the #EveryCupCounts method of brushing and rinsing with a single cup of water, cuts water consumption by 98%!
#EveryCupCounts with Colgate. Use one cup to brush and save thousands of litres!
Colgate-Palmolive launched the #EveryCupCounts campaign to drive awareness of South Africa’s urgent need to save water, offering practical advice on how to make a daily difference with responsible water use. “The #EveryCupCounts campaign is part of our commitment to raising awareness about water conservation,” commented Mauricio Moutinho, Director of Marketing, Colgate-Palmolive, South Africa. We believe it is part of our responsibility to educate people on how to use water resourcefully as well as reduce one’s water footprint when using our products to brush their teeth.” The digital campaign aims to create awareness around water saving and how a simple lifestyle adjustment like using a single cup to brush our teeth can save water. The campaign is part of a broader strategy to help Colgate improve lives through better oral hygiene practices, and water management, giving all a future to smile about.
It’s really important that we preserve this unique, precious resource. Water is fundamental to life. As we go through dry periods, our lives and our livelihoods are going to be more deeply compromised. Methods like #EveryCupCounts are key to saving water and avoiding that.Maps Maponye
Today, I understand that water is a scarce resource that we should preserve for future generations. After hearing how we can save thousands of litres a year by doing something as simple as using a cup to brush our teeth, I was even more motivated to make a change. It is easy, straightforward, and we should motivate others to do the same.Heavy K
Colgate’s Bright Smiles, Bright Futures (BSBF) initiative brings oral care education and samples to 1.8 million children per year across South Africa.3 Colgate also maintains 26 play pumps, which pump water when children play on a playground roundabout. They are located within reach of 10 000 children and their families to ensure that these communities continue to receive safe water.