Media Release, Parenthood

The softest wipes for babies – is this it?

When Lexa was still being baked, we received loads (and I mean loads) of Cherubs wipes. We only finished those wipes about a month ago – and she is 16 months old!

Cherubs now offer the softest wipe yet. Cherubs Newborn Baby Wipes are gentle cleansing wipes that contain purified water, and come in packs of 100 wipes – the first 100’s wipes pack in South Africa! This is a reaction to growing consumer trends that favour purchasing bulk packs and refills, as both a more practical and budget friendly measure.

  • First 100’s wipes pack in SA!
  • Clip Lid offers a discernible reason to purchase as moisture loss of wipes is prevented
  • Paraben Free: banned preservatives in the EU due to cancer-causing controversies
  • Contains skin loving nourishment in Vitamin E and Aloe Vera enriched formulation


Going home with a new baby is exciting, but it can be scary, too.  Newborns have many needs including frequent feedings and diaper changes. Babies can also have health issues that are different from older children and adults such as diaper rash. Diaper rash is painful and uncomfortable and can result in an unhappy and unsettled baby.

So, what does a newborn baby really need in the first few months? Here at Cherubs, that’s a question we spend a fair amount of time thinking about. Like many other new moms, we Cherubs moms have fallen prey to many a baby gear aisle, lured by the promise of some miracle product that will make our little one eat, sleep or poop better than any other wonder product out there. We’ve stared at price tags through sleep-deprived eyes, wondering if the purchase of sanity was really a possibility. Here’s the good and bad news: nothing you can buy is going to guarantee a stress-free existence with your newborn. Tiny people are a handful, and even the easiest babies will have some difficult times. That said – there are at least a few things that can absolutely make life just a little easier. No, we haven’t found that diapering robot we thought would have been invented by the time we had kids, but we have learnt that having a few things on hand can make every day a little saner, not to mention cleaner. Baby wipes specially formulated for the soft, sensitive skin of newborns are an essential and Cherubs have launched a winning new formulation.

Most new moms are staggered by how often a newborn needs to be changed, how many diapers and wipes are used on a daily basis and how annoying it is running out of wipes in the middle of a messy diaper change.  The Cherubs Newborn Baby Wipes come in packs of 100 wipes – the first 100’s wipes pack in South Africa – so running out is far less likely. The unique clip lid on the Cherubs Newborn Baby Wipes pack also prevents wastage by ensuring that moisture loss of wipes is prevented.

Parabens are a class of chemicals widely used as preservatives by the cosmetic and pharmaceutical industries. They are becoming increasingly controversial, however, as they have been found in breast cancer tumours and are now banned in the EU. The Cherubs Newborn Baby Wipes are paraben free. They also contain aloe vera, known for its skin-soothing properties, as well as Vitamin E, a natural skin conditioner.

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